Case Study :
Public Relations, RankingsForLawyers®
A Focused Rankings Strategy for a Top Corporate Litigation Firm
The Issue
A team of trial attorneys at an Am Law 200 firm successfully defended a former executive in a high-profile federal criminal antitrust litigation brought by the U.S. Justice Department. After the trial team secured the client’s acquittal, the firm sought to leverage the results of the verdict to boost the attorneys, and the firm, in legal rankings.
The firm engaged Jaffe to leverage a recent victory in a high-profile matter for legal rankings.
The Strategy
Jaffe developed a comprehensive strategy that focused on writing compelling rankings submissions for members of the trial team to emphasize this particular verdict as the primary reason for their inclusion on the lists.
Jaffe's comprehensive strategy focused on emphasizing the firm's most recent success in a compelling manner for rankings submissions.
The Impact
To date, 12 different lists have recognized members of the trial team and the firm as a result of Jaffe’s efforts, including selection to a coveted and prestigious award in a leading legal publication.