It’s easy to say you can make video content. After all, anyone with a smartphone, a tripod and a ring light can record near-professional-quality video from any location, including a home office. The difficult question to ask yourself is why you would make video content in the first place.

All too often, legal marketers, or lawyers looking to market themselves, make the mistake of choosing to produce videos without a clear strategy in place. Before you pick up a camera and press the record button, you need to ask yourself what you want your video to accomplish, how you intend to use the video once it’s produced and whether video is even the best format for the content you wish to create.

As you ponder how video fits into your law firm’s larger content strategy, consider these use cases for video content.

  • Announcing a new hire: Breathe life into your new hire announcements by providing a platform for the recruit to give a brief message about who they are and their areas of experience.
  • Adding substance to a press release: Reporters are inundated with press releases daily. Stand out from the stack by pairing your press release with a video that elaborates on the news.
  • Drawing eyes to social media content: People scroll past more social media content than they actually read. Use video to attract attention to your posts.   

How Can Jaffe Help You with Video Content?

Jaffe’s mix of marketing creatives and strategists work with your firm to not only develop high-quality video content, but also strategize how you can get the most ROI from your video content. We gather information about your business goals and marketing needs to ensure that your investment in video production is backed by a plan. We then put this plan into action by developing creative concepts and identifying the optimal channels to use to deliver your content for maximum visibility. Once the video is deployed, our consultants can help you evaluate the success of your video content and provide feedback to inform future video campaigns.

If you’re interested in learning more about how Jaffe can help your firm with its video content production and strategy, contact Terry M. Isner at