Not everyone can be a celebrity, but it is possible to gain celebrity-like status in niche circles if you elevate your personal brand strategically. One of the best ways to add power to your personal brand in this way is through guesting on podcasts.

Podcasts offer attorneys the potential to showcase their personalities and expertise in an engaging multimedia format that reaches anywhere from hundreds to tens of thousands of engaged listeners. While it takes work to identify quality opportunities and land a guest spot, the payoff can be an immense boost to your reputation and credibility. Start accruing multiple guest spots, and you could very well become a star in your own corner of the market.

Here are a couple of ways that guesting on a podcast can benefit your personal brand and your bottom line.

Raise Your Visibility

Looking to catapult your image? No longer are podcasts a new and untested form of media. The stats speak for themselves:

  • 64% of people in the U.S. (about 183 million) have listened to a podcast at least once.
  • 42% of people in the U.S. have listened to a podcast in the last month.
  • 31% of people in the U.S. have listened to a podcast in the last week.
  • Nearly one in five people in the U.S. listens to a podcast every day.
  • There are more than 455,000 active podcasts on Apple Podcasts alone.

With millions of people listening to podcasts everyday — whether on their commutes, at the gym or at home, guesting on a podcast can clearly put you in front of a large and captive audience.

Reach a Qualified Audience

Want to do some qualified lead generation? Podcasts have the benefit of being niches in subject matter and audience. This means you can reach a narrow and dedicated listener base that is directly in the center of your business development target.

Take, for example, the subject of patents. A quick search with a podcast search engine returns several hundred podcasts that cover topics related to patents, from intellectual property law podcasts to ones focused on founders and start-ups.

How can Jaffe help you become a guest on a podcast?

Getting booked on a podcast requires some technical skill. You have to know which podcasts are worth your time to pursue, whom to contact to request a guest spot and how to persuade the gatekeepers to let you in.

Fortunately, you don’t have to go it alone. When you work with Jaffe, you’re working with some of the best legal industry publicists in the business. We work with you to understand your podcast guest spot goals, the subject matter and topics of interest to you, and the audience(s) you want to reach.

We then conduct thorough research to identify and qualify podcast opportunities based on a combination of audience demographics, size of listenership and industry reputation. We then work with you to develop a persuasive pitch to land you that coveted seat in the studio as a guest commentator.

Before your appearance, our team can help coach you about how to hit your guest spot out of the park by providing media mentorship and crafting talking points. After your appearance, our marketing team can take over and promote your episode far and wide, using your firm’s marketing channels, from the website to social media.

If you’d like to learn more about how Jaffe can add power to your personal brand by getting you a guest spot on a podcast, contact Terry M. Isner at