We often think of work as the opposite of fun. But that doesn’t have to be the case. With strategic and creative thinking, even the more cumbersome professional tasks can be transformed into an exciting, competitive game. This is the foundational principle of gamification, a term that refers to work situations that integrates game-based tools with existing business processes. This technique has been used within and outside the legal industry with great success in motivating employees and driving productivity.
Which Functions Should You Gamify?
Prime areas for gamification are those that could benefit from an infusion of a little motivation. If you’re targeting the lawyers in your firm, marketing, public relations and business development programs are excellent contenders.
How Do You Create a Game?
The key is to establish some sort of game-like framework that fuels competition, provides a system of rewards and – most importantly – is fun. Here are some tips to help you in your efforts to gamify some of your law firm functions.
- Competition: Lawyers are competitive by nature, so leverage this trait. Identify a measurable benchmark and track attorney progress using that number. Be sure to have some degree of transparency so progress is visible among competitors.
- Rewards: While winning can be an award unto itself, gamification works best if you promote some sort of prize. The more important the endeavor, the more appealing the reward should be.
- Fun: Think of building the game around an interesting or timely motif. For example, when Freeborn & Peters LLP decided to use gamification to get its lawyers to sign up for a new web portal the firm was launching, it capitalized on the Kentucky Derby.
How Can Jaffe Help Your Law Firm with Gamification?
Jaffe is at the forefront of law firm gamification. We have helped law firms strategize and develop gamified programs to inspire motivation for a variety of business functions, including marketing and business development. Our team of skilled talent includes designers, copywriters, marketing strategists, digital strategists, web developers and business development experts, who combine their knowledge to construct effective gamification programs that focus on infusing your processes and goals with competition, rewards and entertainment to increase engagement and drive you toward success.
Want to learn more about how Jaffe can help you with gamification? Contact Terry M. Isner, CEO/Owner, Marketing and Branding, at tisner@jaffepr.com.