One of the most effective ways to sell a product is through demonstration. Have an invention that solves one of life’s major headaches? Find a way to show people how your product can help.
This same tried-and-true principle applies to lawyers, who increasingly have to prove to their audiences that they aren’t just good lawyers, but are better lawyers than their competition. One effective way attorneys can capture the attention of a group of decision-makers and influencers is through speaking engagements.
Speaking engagements, if vetted and prepared for appropriately, allow attorneys to demonstrate their experience with a particular topic to a highly targeted audience. They also provide an opportunity for attorneys to showcase unique differentiators, such as their personalities and communication skills. Often, these “soft skills” can play a role in tipping a prospect toward favoring one attorney over another.
How Can Jaffe Help with Speaking Engagements?
As one of the first legal PR and marketing agencies in the country, Jaffe has been providing law firms with our speaker service for many years. We have established a vast database of industry events — and our researchers are continually capturing new ones. Not only does Jaffe identify relevant opportunities, but we also create submission packets and media kits that give speaking candidates a competitive edge. To help professionals get the most out of an engagement, we provide business development and communication coaching, presentation design services, and content assistance.
Ready to connect? For more information about our speaker service, contact Terry M. Isner, Owner/CEO, Branding & Business Development, at firstname.lastname@example.org.