In the ever-changing marketplace, playing it safe is not an option. If you’re waiting for the other person to make the first move, then you’re always going to be a follower instead of a leader. Today, marketing is all about innovation, and innovation requires taking informed risks – and your risks shouldn’t be coordinated in a vacuum. If you create a diverse team of thinkers and doers, and apply a marketing strategy that is based on a combination of quantitative data, qualitative information, creative thinking and client advocacy, you can maximize your chances of success.

Of course, creating and executing an innovative marketing strategy is easier said than done, but as we have seen countless times across all industries, the company that introduces a game-changer is the company that gains control of the game.

Want to learn more about marketing strategy? Check out these links:

Marketing Successfully in the Human Era

Creating Brand Addicts with Social Media

Using Predictive Analytics to Inform Law Firm Marketing Programs

How can Jaffe help you with marketing strategy?

Jaffe’s marketing consultants are your firm’s on-call creative strategy think tank. Whether you have a pressing project, need day-to-day assistance or wish to beef up your marketing department with outside expertise, we can help you elevate your company to the height of its potential. We conduct market research to identify where you stand with respect to your top competitors. We establish defined goals to break down initiatives into manageable steps that encourage short- and long-term results. We provide implementation services and develop metrics that emphasize measurable success, so it’s easy for you to benchmark your ongoing progress.

To learn more about our marketing strategy services, contact Terry M. Isner, CEO/Owner, Marketing & Branding, at