If yours is like most marketing departments, you have amassed a voluminous treasure trove of content over the years. Allowing this content to sit unused on a server is akin to throwing marketing dollars down the drain. Sure, you have it secured, but you’re missing out on a tremendous amount of unrealized potential.

One of the best ways to leverage this legacy content is by repackaging it into webinars.

Webinar production has become incredibly affordable. Multiple providers offer solutions that make creating webinars easy. All you really need is a decent microphone, a quiet room and presentation software, such as PowerPoint. In fact, the most labor-intensive parts of creating a webinar are program development and promoting the finished product.  

To help you get started in making your own webinar, here are a few tips to identify repurposable content.

  1. Find the Evergreen: If your content has an expiration date, then you’ll need the ability to move fast to produce and promote your webinar. Because many marketing departments are short on human resources, it’s best to find materials that are not time-sensitive.
  2. Help Your Audience: What information does your audience need to do their jobs better? That is the type of content you will want to earmark for a webinar. The better you know your audience, the easier it will be to find webinar-worthy content.
  3. Think Visually: Webinars are a visual medium, so use this quality to your advantage. Identify content that lends itself to interesting images, such as graphs, charts and infographics.

How can Jaffe help you with webinars?

Jaffe’s team of business strategists and creative consultants work with our clients to develop visually compelling, results-driven webinar programming. We work with you to identify content that aligns with your audience’s interests and your business goals. We also can help create your webinar content to ensure your presentations include professional-quality visuals and easy-to-follow scripts. When it comes to audience generation, our public relations and digital media professionals use a variety of platforms to promote your webinars, from traditional PR to social media.

If you’re interested in learning more about how Jaffe can help you develop webinars, contact Alan E. Singles, Director, Marketing & Graphic Services, at asingles@jaffepr.com.