Over the last decade, law firm business development coaching has gone from a perk available only to select attorneys to a widespread and routine practice. While the structure of the coaching relationship varies from firm to firm, with some choosing to rely on in-house personnel while others recruit outside consultants, there’s no question that educating your lawyers about the art of building relationships and selling legal services is a critical component of every law firm’s business strategy.

In reaction to the demand for business development coaches, there has been a stark increase in the number of consultants promoting themselves as biz dev gurus. For legal marketers and lawyers looking to recruit outside coaches, it’s important to know the right questions to ask to vet your expert.

To help in this effort, here are a few of the top questions to consider asking your business development coach candidates:

  • How would you describe your coaching style?
  • What experience do you have with coaching in a law firm setting?
  • What would the onboarding process be like?
  • How do you approach setting and evaluating goals?
  • How do you hold those you coach accountable?

How Jaffe Can Help You with Business Development Coaching

Jaffe’s business development professionals are veterans of the legal industry. Not only do they know how to convert prospects into clients, but they also understand the unique market challenges that law firms and lawyers face. Whether you are looking for a one-on-one intensive program to help you identify and strengthen your skill gaps or a group program that can be conducted with an entire practice or firm, Jaffe’s business development coaching services are completely customizable and scalable to meet your needs.

Want to learn more about our business development coaching services? Contact Terry M. Isner at tmisner@jaffepr.com