As marketers, our ultimate goal is to help you, whether with obtaining more clients, attracting clients with specific needs or even spreading the word that your firm is a great place to work. We have a number of tools in our toolbox to accomplish these goals, including:
- Public relations
- Content marketing
- Competitive analysis
- Business development consulting
These methods were once seen as independent of one another, but due to improved technology, increased competition and new marketing demands, they don’t compete with each other now — they complement each other. We offer integrated marketing efforts that blend all these efforts so we can help you chart new paths to success.
What Is Integrated Marketing?
Integrated marketing is a strategic shift that orchestrates all marketing functions efficiently and effectively under a unified plan. Public relations, marketing and business development are not separate silos but a continuum of services that work toward a singular goal: your success. You can position each of your tactics within that continuum in a way that increases your ROI across the board. Over time, we can measure what’s working well and what’s not, and adjust our efforts so you get the best results.
These are examples of integrated marketing:
- Using social media to identify and qualify new business leads
- Reviewing your website analytics to gauge PR successes
- Deploying strategically timed e-marketing content to convert leads into clients
- Using data analytics to inform PR, marketing and biz dev strategies
- Ensuring that all firm communications remain on message and on brand
Want to learn more about how integrated marketing can help you? Click here to read an article about the topic by one of Jaffe’s team members.
How can Jaffe help you integrate your marketing efforts?
Jaffe is a full-service marketing, branding and PR agency. This comprehensive spectrum of services enables us to connect the dots of your marketing strategy to create a completely aligned and synchronized program that addresses all aspects of PR, content development, marketing and business development. That is why we are often called on to serve as extensions of our clients’ own marketing departments. Our expert consultants can help you assess your current practices, identify gaps and discrepancies in tactics, and formulate plans to help you integrate your efforts so you can carve out a clearer path to marketing victory.