Social media is critical to a law firm’s marketing success. But how do you leverage this powerful platform? While you can certainly read up on best practices and attend seminars to become a better social media marketer, for many, the best way to improve your skills is through hands-on training.
Whether your law firm has a presence solely on LinkedIn or broadcasts across multiple networks, such as Facebook, Twitter, Instagram and others, learning how to make the best use of your time can greatly increase the effectiveness of your social media efforts. And while some best practices might have held true even a year or so ago, the world of technology, social media communications and content marketing evolves at such a rapid pace that legal marketers have to be incredibly agile and regularly informed to maintain a successful program. In addition, not all strategies work for all firms, so customized training – rather than general principles – can often go a long way in fortifying your social media plan of action.
Want to learn more about social media marketing for law firms? Here are some helpful resources.
- Understanding the Four Elements of Every Social Media Post
- LinkedIn Trends and Cool New Features
- Top 10 Questions Lawyers Ask About LinkedIn
How Can Jaffe Help You with Social Media Training?
Jaffe’s social media strategists can work with your firm to provide customized onsite and remote training in a variety of social media networks. For many firms, we begin by taking the time to understand your audiences, business goals and communication needs and to assess your firm’s current content marketing program. We then help you build a solid social media strategy tied to measurable metrics. With a foundation in place, we then train you in executing this strategy to help you meet your goals.
We can also provide ongoing analysis of your activities and recommendations for improvement, or we can train you to run and analyze your own reports. Our service is adjustable in scope, making it a fit for law firms of any size and at any level of social media experience.