You’ve heard it at legal marketing presentations: Social media is a critical component of every law firm’s marketing toolkit. But how exactly do you harness the power of social media for the good of your firm? While you can certainly read up on best practices and attend seminars to become a better social media marketer, for many, the best way to improve your skills is through hands-on training.
Whether your law firm has a presence solely on LinkedIn or broadcasts across multiple networks, such as Facebook, Twitter, Instagram and others, learning how to make the best use of your time can greatly increase the effectiveness of your social media efforts. And while some best practices might have held true even a year or so ago, the world of technology, social media communications and content marketing evolves at such a rapid pace that legal marketers have to be incredibly agile and regularly informed to maintain a successful program. In addition, not all strategies work for all firms, so oftentimes customized training – rather than general principles – can go a long way in fortifying your social media plan of action.
Want to learn more about social media marketing for law firms? Here are some helpful resources.
- It’s Time to Reassess Your Social Media Goals
- 10 Tips for Using Social Media to Brand Your Law Firm
- Make Your Social Media Activity Count
How Can Jaffe Help You with Social Media Training?
Jaffe’s digital and content specialists can work with your firm to provide customized onsite and remote training across a variety of social media networks. For many firms, we begin by taking the time to understand your audiences, business goals and communication needs and to assess your firm’s current content marketing program. We then help you build a solid social media strategy tied to measurable metrics. With a foundation in place, we then train you on executing this strategy to help you meet your goals.
We can also provide ongoing analysis of your activities and recommendations for improvement, or we can train you to run and analyze your own reports. The service is adjustable in scope, making it a fit for law firms of any size and at any level of social media experience.