The share of Americans who listen to podcasts has increased dramatically over the last decade. According to the latest data from Edison Research, 42% of those 12 and older have listened to a podcast in the last month — up from just 12% in 2013.

While podcast listenership has exploded, so too has the array of podcasts to listen to. An estimated 3.2 million podcasts are currently available. Topics and formats vary, from talk show-style interview formats to in-depth investigative reporting.

Of interest to lawyers and the greater legal community are the many legal and business podcasts that welcome guests for a chance to showcase their thought leadership and connect with what is often a small but dedicated listenership.

What Are the Benefits of Guesting on a Legal or Business Podcast?

These are just some of the benefits of being a guest on a legal or business podcast:

  • Generate visibility for your brand: Depending on the podcast, your guest spot could get you heard by thousands of listeners. This represents significant reach, and a boost for your public profile.
  • Reach a niche audience: Most podcasts do not have millions of fans, but the listeners they do have tend to be dedicated and targeted. If one of your marketing goals is to reach a particular audience, such as start-up founders or intellectual property professionals, then podcasts are a great avenue for self-promotion.
  • Create dynamic content you can repurpose: Depending on the agreement you have with the podcast producer, you might be able to use segments of your podcast interview in your own marketing. Adding multimedia to your content repository makes your thought leadership more interesting than only offering purely text-based articles.
  • Expand your social network: Usually when you’re a guest on a podcast, that producer will share the episode with their own social network connections, ideally tagging you in the process. This increases the chances for you to make new social connections to expand your own social network.

How Can Jaffe Help You Guest on a Podcast?

Jaffe’s PR professionals can do the research and outreach to help you find quality, worthwhile podcast guest opportunities so you can share your thought leadership with a dedicated, niche audience to grow your network and create opportunities for new business.

Our publicists will do the heavy lifting of culling through hundreds of podcasts to identity those that are most worth your time and effort based on your business goals. We will then work with you to develop a pitch that piques interest and positions you as an expert in your particular area of focus. We also can help you prepare talking points, while our marketing consultants can find ways to share and repurpose your interview to give you the most return on your investment.

Want to learn more about how Jaffe’s PR professionals can help you land a podcast guest spot? Contact Terry M. Isner at tmisner@jaffepr.com.