Do you find business development to be a challenge? If so, you’re not alone.

Some law firms are very good at developing new business, but they’re in the minority. Perhaps you’re trying to grow your practice without a marketing plan. Or maybe you’re chasing after prospects who, in all likelihood, will never become clients. Or you might be falling into the common trap of being bad at follow-up and keeping in touch with potential clients.

If you or others at your firm have made these kinds of mistakes and are failing to see results, there are steps you can take to improve your approach to marketing and business development.

  • Keep your emotions in check: Some roadblocks prevent you from hitting your goals, and it’s frustrating. Totally understandable, but getting mired in your emotions — and particularly engaging in negative self-talk — is not going to lead to improvement. Be mindful of the messages you’re telling yourself.
  • Determine what went wrong: Are you taking on more than you can handle? Do you lack the expertise or skills needed to reach your business development goals? Were your decisions based on assumptions rather than facts and research?
  • Create a way to prevent the issue from continuing: After you determine what went wrong, take action to turn it around. Commit to spending more time and energy on business development, develop a marketing plan, or invest in a comprehensive, integrated approach to marketing.

How can Jaffe help you overcome business development and marketing roadblocks?

Whether you’re having challenges in finding new prospects, qualifying them, or converting them into clients, Jaffe can help. We work with you to identify your business development goals, your ideal client types, and the best avenues for reaching them. We also work with you to pinpoint your personal marketing strengths and weaknesses.

From there, we create custom business development and marketing plans that factor in your professional skills and the mindsets of your target clients to generate results.

Want to learn more about how Jaffe can help your law firm obtain new clients through marketing and business development? Contact Terry M. Isner to find out.