Most law firms have accepted that social media is an essential tool in their marketing toolkits. But their social media strategies often overlook one of the most effective and important social media tactics – advertising.

Often referred to as “paid social,” social media advertising is often seen as a lower-cost advertising option than other forms of media, such as advertising in hardcopy publications or on websites. You also have the capability to narrowly target your audience based off of a variety of criteria, such as geographic location or, as is the case with LinkedIn, job title.

Each social media network has its own advertising opportunities. Which channel and opportunity are best for your firm depends on a number of factors including your audience (i.e., consumers versus B2B) and your goals (i.e., increase website traffic, generate leads, gain more followers, etc.).

How can Jaffe help you with social media advertising?

From strategy to ad development to analysis, Jaffe can assist with every aspect of social media advertising. Our team of social media marketing experts can work with you to develop a paid social plan of action that uses your marketing dollars to their fullest effect, while our creative team will work with your firm to develop an eye-catching ad with a message that stands out in a sea of posts.

Want to learn more about how social media advertising can benefit your firm? Contact Melanie Trudeau at for more information.