While there are more ways for visitors to find your website than ever, from social media posts to email newsletters, organic search remains the top source of traffic for law firm websites. This means that if you think about your website as the digital equivalent of your brick-and-mortar headquarters, search engines would be like the highway connecting it to the rest of the world.

Yet for your site to be visible through search, you have to rank prominently for desirable keywords. This tactic, known as search engine optimization, or SEO, is critical to increasing the volume of visitors to your law firm website. Just consider that the top organic slot on a Google search engine results page garners more than 20% of user traffic, and you can see how SEO can give you a competitive advantage.

So what does investing in SEO look like? Here are some key aspects of any effective law firm SEO strategy.

  • Quality over quantity: Post articles, blogs and press releases that provide substance and answer your audience’s top questions.
  • Relevant keywords: Incorporate keywords that are relevant and have high search volume into your content’s headlines, subheads and body text.
  • Meta tags: Optimize title tags and write meta descriptions that encourage click-throughs to your content.
  • Internal and external links: Keep visitors on your website by linking to relevant internal content and add credibility to your site by linking to authoritative third-party resources such as government websites.

What can Jaffe do for your SEO?

Jaffe can help your firm assess its current organic search standing, set realistic and achievable goals, and develop an SEO strategy that will help you direct traffic to your law firm website. Our SEO services include developing custom competitive keyword lists, optimizing website meta tags, and reviewing new and existing content for optimization recommendations. We also provide ongoing SEO oversight and evaluation to improve your search engine standing over time.

For more information about our SEO services, contact Melanie Trudeau.