It might be a shock to hear that storytelling is a low-risk marketing tactic, but the proof is in the science.
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Website & Digital Marketing
As a legal marketer, you get solicitations from vendors all the time. Some you ignore; others you entertain.
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Business Development, Public Relations
As legal marketers, our ultimate goal is to help our law firms do business better.
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Content Marketing
Producing content isn’t easy but it's worth it.
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Business Development
There’s no way around it: Staffing is one of a law firm’s largest expenses.
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Branding
To have a brand—to truly have a brand—requires an open-minded exploration of a law firm’s identity.
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Social Media
The social media landscape continues to evolve, and law firm marketing is evolving with it.
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Website & Digital Marketing
Your law firm’s homepage is almost certainly one of the highest-traffic landing pages on your website.
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Public Relations
Evaluating the success of your marketing and PR tactics is the first step in improving your marketing and PR programs.
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Branding
Your law firm’s brand is one of its most valuable assets.
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Public Relations
It’s not uncommon for law firms to put the cart before the horse when it comes to public relations.
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When marketers mention advertising these days, they are usually talking about digital ads ...
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Business Development
There are many avenues to drumming up new business that match a variety of personality types.
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Social Media, Content Marketing
If you’re a user of any major social networks, chances are you’ve noticed an increase in popularity of a certain kind of user-generated content.
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Website & Digital Marketing
It’s hard to imagine a law firm that doesn’t do digital marketing these days.