In case you missed it, here is a quick recap of last week’s Legal Marketing Association (LMA) Tech Midwest conference in Chicago.
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Content Strategy and SEO, Website/Digital Media
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Public Relations
Home improvement shows on HGTV haven’t just improved the bottom line for their sponsors ...
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Content Strategy and SEO
Over the years, we’ve been asked for our opinion about the ideal length of a law firm blog post.
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Marketing, Business Development
Having good insight into your clients’ pain points (those things that keep them up at night) is the key to making your message identifiable.
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Content Strategy and SEO
It’s shocking that the majority of law firm websites lack a clear call to action. Here are some theories about why this happens:
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Business Development
Often overlooked, internal communications play a critical role in the success of your law firm.
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Public Relations
It’s Chambers USA season once again. Known for their thorough vetting process, Chambers & Partners guides are among the most ...
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Social Media
For many people, social media has become a primary tool for interpersonal interaction ...
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Public Relations
Corporate cyber breaches and attacks are in the headlines almost daily. Yet, generally speaking, the legal industry has remained behind other industries in managing its own digital security.
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Public Relations
Company loyalty is largely a thing of the past. In today’s fast-paced, highly competitive workforce, employees are more likely to ...
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Public Relations
According to an editorial in CIO magazine, law firms are becoming prime targets for hackers. Evidence for this abounds.
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Branding
To some, “corporate core values” might sound like lip service.
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Marketing, Business Development
Law firms cannot achieve success blindly, and strategy cannot be created in a vacuum.
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Public Relations
You receive an email from a reporter at an unfamiliar media outlet and she would like to interview one of your attorneys.
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Website/Digital Media
How is a legal marketer supposed to maintain consistency across the entire body of a firm’s marketing and branded assets?
