For most visitors to a law firm website, the homepage is the first thing they will see. Consider it your first impression, and...
Insight:
Marketing, Content Strategy and SEO, Website/Digital Media
Insight:
Marketing, Public Relations
Legal marketing zombies are among us. Maybe you know one. Maybe you are one.
Insight:
Content Strategy and SEO
Writing is a task that all lawyers and marketers can do, but only a few can do well. It can be a time-consuming challenge to develop content ...
Insight:
Content Strategy and SEO
Of all the marketing tools and tactics law firm marketers have at their disposal, none is quite as technical as search engine optimization (SEO).
Insight:
Branding
Every law firm has its own unique identity. The same can be said for each individual lawyer.
Insight:
Marketing
Zombie marketing. It’s a growing epidemic in our community.
Insight:
Marketing
Relationship management is one of the bedrocks of content and digital marketing.
Insight:
Branding
Does your law firm have a set of core values? For most firms, the answers is no, at least not explicitly.
Insight:
Business Development
law firm business development coaching has gone from a perk available only to select attorneys to a widespread and routine practice
Insight:
Public Relations
The sales cycle and your marketing activities are inseparable, and you should consider how every marketing initiative your firm undertakes ...
Insight:
Lawyers do an excellent job of practicing law. Yet, many find managing law firm operations a challenge.
Insight:
Public Relations, Content Strategy and SEO
One of the most powerful marketing tools that an attorney possesses is knowledge of the law. Showcasing this ability is easier said than done.
Insight:
Business Development
Just like a sports coach helps athletes, a business development coach is your ally.
Insight:
Social Media
You’ve heard it at legal marketing presentations: Social media is a critical component of every law firm’s marketing toolkit.
Insight:
There’s a reason why a ship has a captain, a kitchen has a head chef and an army has a general.
