You’ve heard it at legal marketing presentations: Social media is a critical component of every law firm’s marketing toolkit.
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There’s a reason why a ship has a captain, a kitchen has a head chef and an army has a general.
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Website/Digital Media
As a legal marketer, you get solicitations from vendors all the time. Some you ignore; others you entertain.
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Business Development
If the sight of an RFP leaves you rubbing your temples, you’re not alone.
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Content Strategy and SEO
No longer do law firms need to be convinced that content marketing is a trend.
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Content Strategy and SEO
Producing content isn’t easy. It takes an investment of time and money to do it right.
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Social Media
Social media is often thought of as a digital space for people to interact and network with one another.
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Marketing, Business Development, Public Relations
As legal marketers, our ultimate goal is to help our law firms do business better.
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Millennials are coming of age, not just as adults but also as the leaders of our workforce.
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Public Relations
Every year, legal marketers feel the crunch of Chambers season.
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Law firms have to be prepared when a crisis hits.
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Content Strategy and SEO
It might be a shock to hear that storytelling is a low-risk marketing tactic, but the proof is in the science.
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Business Development
There’s no way around it: Staffing is one of a law firm’s largest expenses.
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Branding
To have a brand—to truly have a brand—requires an open-minded exploration of a law firm’s identity.
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Marketing, Business Development, Public Relations
Whoever said “You can lead a horse to water, but you can’t make him drink” must have had legal marketing in mind.
