To some, “corporate core values” might sound like lip service.
Insight:
Marketing, Business Development
Law firms cannot achieve success blindly, and strategy cannot be created in a vacuum.
Insight:
Public Relations
You receive an email from a reporter at an unfamiliar media outlet and she would like to interview one of your attorneys.
Insight:
Website/Digital Media
How is a legal marketer supposed to maintain consistency across the entire body of a firm’s marketing and branded assets?
Insight:
Marketing
A great marketing strategy can catapult a law firm to the top of its market. However, if that strategy doesn’t conform with ...
Insight:
Business Development
There are many avenues law firms can take to increase their revenue ...
Insight:
Public Relations
Media relations is all about leveraging the reach of business, legal and industry media.
Insight:
Marketing, Business Development
One of the most effective ways to sell a product is through demonstration.
Insight:
Millennials are coming of age, not just as adults but also as the leaders of our workforce.
Insight:
Marketing, Business Development
Through client interviews, law firms can get feedback on a variety of marketing and business development initiatives.
Insight:
Marketing
The practice of law is all about relationships.
Insight:
Marketing
Once upon a time, email marketing was the equivalent of a widely distributed direct mail campaign ...
Insight:
Marketing, Business Development
We often think of work as the opposite of fun. But that doesn’t have to be the case.
Insight:
Marketing, Content Strategy and SEO, Website/Digital Media
For most visitors to a law firm website, the homepage is the first thing they will see. Consider it your first impression, and...
Insight:
Marketing, Public Relations
Legal marketing zombies are among us. Maybe you know one. Maybe you are one.
