As legal marketers, our ultimate goal is to help our law firms do business better.
Insight:
Millennials are coming of age, not just as adults but also as the leaders of our workforce.
Insight:
Public Relations
Every year, legal marketers feel the crunch of Chambers season.
Insight:
Law firms have to be prepared when a crisis hits.
Insight:
Content Strategy and SEO
It might be a shock to hear that storytelling is a low-risk marketing tactic, but the proof is in the science.
Insight:
Business Development
There’s no way around it: Staffing is one of a law firm’s largest expenses.
Insight:
Branding
To have a brand—to truly have a brand—requires an open-minded exploration of a law firm’s identity.
Insight:
Marketing, Business Development, Public Relations
Whoever said “You can lead a horse to water, but you can’t make him drink” must have had legal marketing in mind.
Insight:
Content Strategy and SEO
According to an in-house counsel survey, 77% of respondents said that client alerts were the most valuable form of law firm-generated content.
