A great marketing strategy can catapult a law firm to the top of its market. However, if that strategy doesn’t conform with ...
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Business Development
There are many avenues law firms can take to increase their revenue ...
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Public Relations
Media relations is all about leveraging the reach of business, legal and industry media.
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Marketing, Business Development
One of the most effective ways to sell a product is through demonstration.
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Millennials are coming of age, not just as adults but also as the leaders of our workforce.
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Marketing, Business Development
Through client interviews, law firms can get feedback on a variety of marketing and business development initiatives.
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Marketing
The practice of law is all about relationships.
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Marketing
Once upon a time, email marketing was the equivalent of a widely distributed direct mail campaign ...
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Marketing, Business Development
We often think of work as the opposite of fun. But that doesn’t have to be the case.
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Marketing, Content Strategy and SEO, Website/Digital Media
For most visitors to a law firm website, the homepage is the first thing they will see. Consider it your first impression, and...
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Marketing, Public Relations
Legal marketing zombies are among us. Maybe you know one. Maybe you are one.
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Content Strategy and SEO
Writing is a task that all lawyers and marketers can do, but only a few can do well. It can be a time-consuming challenge to develop content ...
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Content Strategy and SEO
Of all the marketing tools and tactics law firm marketers have at their disposal, none is quite as technical as search engine optimization (SEO).
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Branding
Every law firm has its own unique identity. The same can be said for each individual lawyer.
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Marketing
Zombie marketing. It’s a growing epidemic in our community.
