As marketers, our ultimate goal is to help you, whether with obtaining more clients, attracting clients with specific needs or even spreading the word that your firm is a great place to work.
Insight:
Marketing
In the ever-changing marketplace, playing it safe is not an option.
Insight:
Business Development, Content Strategy and SEO
When the Harvard Business Review publishes a six-part series about a particular subject, you know it’s a hot topic.
Insight:
Content Strategy and SEO
How would you handle this sticky situation? One of the partners at a firm continually rejects corrections to his punctuation and grammar errors ...
Insight:
Branding
Writing taglines for a law firm — or any professional services organization — looks easy.
Insight:
Public Relations
Keeping client information confidential is a basic tenet of doing business.
Insight:
Content Strategy and SEO, Website/Digital Media
In case you missed it, here is a quick recap of last week’s Legal Marketing Association (LMA) Tech Midwest conference in Chicago.
Insight:
Public Relations
Home improvement shows on HGTV haven’t just improved the bottom line for their sponsors ...
Insight:
Content Strategy and SEO
Over the years, we’ve been asked for our opinion about the ideal length of a law firm blog post.
Insight:
Marketing, Business Development
Having good insight into your clients’ pain points (those things that keep them up at night) is the key to making your message identifiable.
Insight:
Content Strategy and SEO
It’s shocking that the majority of law firm websites lack a clear call to action. Here are some theories about why this happens:
Insight:
Business Development
Often overlooked, internal communications play a critical role in the success of your law firm.
Insight:
Public Relations
It’s Chambers USA season once again. Known for their thorough vetting process, Chambers & Partners guides are among the most ...
Insight:
Social Media
For many people, social media has become a primary tool for interpersonal interaction ...
Insight:
Public Relations
Corporate cyber breaches and attacks are in the headlines almost daily. Yet, generally speaking, the legal industry has remained behind other industries in managing its own digital security.
