When the Harvard Business Review publishes a six-part series about a particular subject, you know it’s a hot topic.
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Content Marketing
How would you handle this sticky situation? One of the partners at a firm continually rejects corrections to his punctuation and grammar errors ...
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Branding
Writing taglines for a law firm — or any professional services organization — looks easy.
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Public Relations
Keeping client information confidential is a basic tenet of doing business.
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Content Marketing, Website & Digital Marketing
In case you missed it, here is a quick recap of last week’s Legal Marketing Association (LMA) Tech Midwest conference in Chicago.
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Public Relations
Home improvement shows on HGTV haven’t just improved the bottom line for their sponsors ...
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Content Marketing
Over the years, we’ve been asked for our opinion about the ideal length of a law firm blog post.
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Business Development
Having good insight into your clients’ pain points (those things that keep them up at night) is the key to making your message identifiable.
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Public Relations
It’s Chambers USA season once again. Known for their thorough vetting process, Chambers & Partners guides are among the most ...
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Social Media
For many people, social media has become a primary tool for interpersonal interaction ...
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Public Relations
Corporate cyber breaches and attacks are in the headlines almost daily. Yet, generally speaking, the legal industry has remained behind other industries in managing its own digital security.
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Public Relations
Company loyalty is largely a thing of the past. In today’s fast-paced, highly competitive workforce, employees are more likely to ...
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Public Relations
According to an editorial in CIO magazine, law firms are becoming prime targets for hackers. Evidence for this abounds.
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Branding
To some, “corporate core values” might sound like lip service.
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Millennials are coming of age, not just as adults but also as the leaders of our workforce.