Once upon a time, email marketing was the equivalent of a widely distributed direct mail campaign ...
Insight:
Business Development
We often think of work as the opposite of fun. But that doesn’t have to be the case.
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Content Marketing, Website & Digital Marketing
For most visitors to a law firm website, the homepage is the first thing they will see. Consider it your first impression, and...
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Public Relations
Legal marketing zombies are among us. Maybe you know one. Maybe you are one.
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Zombie marketing. It’s a growing epidemic in our community.
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Business Development
law firm business development coaching has gone from a perk available only to select attorneys to a widespread and routine practice
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Lawyers do an excellent job of practicing law. Yet, many find managing law firm operations a challenge.
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There’s a reason why a ship has a captain, a kitchen has a head chef and an army has a general.
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Website & Digital Marketing
As a legal marketer, you get solicitations from vendors all the time. Some you ignore; others you entertain.
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Millennials are coming of age, not just as adults but also as the leaders of our workforce.
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Public Relations
Every year, legal marketers feel the crunch of Chambers season.
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Business Development, Public Relations
Whoever said “You can lead a horse to water, but you can’t make him drink” must have had legal marketing in mind.