To have a brand—to truly have a brand—requires an open-minded exploration of a law firm’s identity.
Insight:
Marketing, Business Development, Public Relations
Whoever said “You can lead a horse to water, but you can’t make him drink” must have had legal marketing in mind.
Insight:
Content Strategy and SEO
According to an in-house counsel survey, 77% of respondents said that client alerts were the most valuable form of law firm-generated content.
