April 19, 2024

Terry M. Isner was a guest on the Your Employment Matters podcast discussing the importance of leaders being empathetic and learning the varying motivations of the five generations sharing today’s workplaces. Terry told leaders that it is critical that they not try to force square pegs into round holes and that they must stay relevant with the younger generations without alienating their older employees.

... Read More

April 18, 2024

Jaffe, the full-service marketing, branding and PR agency for the legal industry, is proud to announce that Vivian Hood, Owner/CEO, Public Relations, and Terry M. Isner, Owner/CEO, Branding & Business Development, have been named again to Lawdragon’s 2024 “... Read More

April 1, 2024

Ada Kase, Jaffe Content Writer, discusses “How to Structure Lawyer Blog Posts for Content Marketing” in her recent article published in the April 2024 issue of Marketing the Law Firm. She reviews how every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. She discusses how to structure blog posts to make them more readable almost instantly.

Read the full... Read More

March 12, 2024

Attorney at Law - First Coast magazine features a profile authored by Vivian Hood, Owner/CEO, Public Relations, on Judge London M. Kite, a circuit court judge in the felony criminal division in Duval County in Jacksonville, Florida. Read here for... Read More

February 28, 2024

Terry Isner was a guest on The Marketing Agency Show where he discussed why it is critical for agency leaders to model self-care. Terry told leaders that modeling self-care will encourage their people to do the same and will free them up to greater levels of success.

Watch the interview, click here.

February 2, 2024

Vivian Hood, Owner/CEO, Public Relations, discusses “How AI Has Affected PR” in her recent article published in the February 2024 issue of Marketing the Law Firm. She dives in on how the use of AI affects legal PR and communications, and looks at how it has become an industrywide global phenomenon. She provides an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications.

Read the full... Read More

January 18, 2024

Law360 Pulse quoted Terry M. Isner in an article discussing how more and more law firms are dropping multiple names from their brand in favor of a single name.

Isner, an owner of Jaffe, said he’s been advising law firm leaders for many years that one-and two-word names are far better for marketing than the traditional brands that are made up of a long list of surnames.

"Why more firms have not recognized this is purely based on... Read More

January 2, 2024

Terry Isner was a guest on the Long Distance Worklife podcast where he discussed the importance of empathy for leaders of remote workers. Terry told leaders that it is vital that they believe in their people and that they must let go of habits born out of the industrial revolution in order to succeed during the humanity revolution.

... Read More

December 1, 2023

Chris Moyer presented “Becoming a Business Development Pro” to the Incubator for Legal Practice and Innovation, an organization dedicated to helping innovative attorneys create financially sustainable practices that improve access to justice. The group consists of attorneys who are preparing to launch their own practices and Chris provided them with important tips that they should implement as they market themselves including utilizing... Read More