Steph Maher, Senior Vice President, Marketing & Social Media, writes on several ways to make meaningful change in a firm’s DEI efforts, including leadership involvement, a holistic approach for finding solutions and authentic education.
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Terry M. Isner sat down with Mo Bunnell for a discussion on the importance of focusing on humanity when building business relationships. In the episode, Terry talks about the necessity of boardrooms changing how they think and act today and he encouraged companies to move away from the model that was developed... Read More
Vivian Hood, Owner/CEO, Public Relations, has authored two articles for Attorney at Law - First Coast magazine in February 2023. The first features the Legal Aid Society of the Orange County Bar Association, Inc., which has the most distinctive requirement that every member must provide pro bono support to the community through time, skill or financial support. A profile of asbestos litigator Alan Pickert addresses his positivity in the face... Read More
Melanie Trudeau, Vice President, Digital Marketing at Jaffe was recognized as a 2022 Go-To Thought Leader in the field of Legal Marketing. Every year the National Law Review team selects standout articles and authors from the current year and approximately 1% of its authors receive Go-To Thought Leadership awards. In 2022, the NLR team has awarded 75 awards from around 12,000... Read More
Evyan O’Keefe, SVP, Marketing & Business Development and Manager, RankingsForLawyers® at Jaffe, published an article in the National Law Review about properly utilizing the many lawyer ranking services. She breaks down the opportunities into groups to identify how the options can fit within a firms marketing strategy and goals helping you focus your resources more effectively. To read the full article, ... Read More
Ryan King, SVP, Public Relations and Marketing at Jaffe, published an article discussing “Ideas to Generate BD and PR Collaboration in Remote and Hybrid Environments” in ALM’s Law Journal Newsletter Marketing the Law Firm. In his article, Ryan walks through the steps needed for firms to have a thriving business development and PR team in our current hybrid environment. To read the full article, ... Read More
Jaffe, the full-service business development, PR and branding agency for the legal industry, is pleased to announce that Bethany Chieffallo has returned as Vice President, Public Relations.
The addition of Bethany continues a surge of growth for the agency, which has expanded and enhanced service offerings that include client... Read More
Glennie Green, SVP, Marketing & Business Development at Jaffe, published an article about “Is Your Marketing Budget Based on an Actual Plan?” in The National Law Review. In her article, Glennie walks through 7 things you need to know to determine what your marketing budget should be. It is important to know the What, When, Where, Why and Who prior to develop your marketing budget. Knowing the answers to these key pieces in the beginning... Read More
Vivian Hood, Owner/CEO, Public Relations at Jaffe, published an article about “Managing Well-Being In the Legal Industry” in ALM’s Law Journal Newsletter, Marketing the Law Firm. Vivian describes programs and initiatives recently discussed during a Legal Marketing Association (LMA) Well-Being Committee panel program that included legal marketers from Eversheds Sutherland, Miller Nash, Sheppard Mullin and the Global Large Law Firm segment of... Read More