Vivian Hood is profiled in the Women Who Wow feature by Stefanie Marrone. In this Q&A, Vivian discusses her career path and enjoyment about working in legal marketing, and the importance of achieving... Read More
Michelle McCormick Publishes Article in Marketing the Law Firm About Harnessing the Power of Competitive Intelligence
Michelle McCormick, SVP Marketing & Public Relations at Jaffe, has published an article in ALMs Marketing the Law Firm newsletter entitled, “Competitive Intelligence on a Dime.” In her article, she outlines simple and cost-effective ways to help your firm harness the power of competitive intelligence in order to understand your brand, identify your competitors and understand what makes your competitors stand out.
To read the full... Read More
Vivian Hood, Owner/CEO, Public Relations, published two articles in the Attorney at Law First Coast’s Women in Law 2021 issue, each profiling a woman judge and a woman partner in Jacksonville, Fla. Judge Virginia Norton, a circuit court judge for the Fourth Judicial Circuit, offers words of wisdom to young lawyers, and Jennifer Kifer, a partner in Holland & Knight’s Private Wealth Services group, shares her moments of purpose in her law... Read More
Melanie Trudeau Publishes Article in Marketing the Law Firm About Creating a Content Marketing Program
Melanie Trudeau, Director of New Business & Digital Strategies at Jaffe, has published an article in ALMs Marketing the Law Firm newsletter entitled, “Everything You Need to Know About Law Firm Content Marketing.” In her article, Melanie outlines six steps you need to execute an ongoing — and effective — content marketing model. This framework will help raise brand awareness... Read More
Jaffe, the full-service marketing, PR and branding agency for the legal industry, is pleased to announce that Mary B. Smith has joined as an Account Executive.
“We are pleased to welcome Mary to the Jaffe team,” said Vivian Hood, CEO/Owner, Public Relations. “Her background in public relations, rankings and analytics, paired with her focus on client service, provides great advantages to our team and to our clients.”
Mary has... Read More
Terry M. Isner spoke with Steve Fretzin on how firm culture is now a big part of the entire organization. He discussed how culture should have a seat at the table, being empathetic at the people level and treating people the way they want to be treated. The discussion covered how words have weight, that it is... Read More
Glennie Green Publishes an Article in the National Law Review About Getting the Most Out of Professional Networking
Glennie Green, SVP, Marketing and Business Development at Jaffe, has published an article in the National Law Review entitled “Relationships Creating Commerce: How to Get the Most Out of Professional Networking and Referral Groups.” In her article, Glennie talks about how professional networking and referral groups are gaining popularity and becoming the go-to choice for creating... Read More