Susan Freeman, Senior Vice President of Marketing & Business Development at Jaffe has just published an article, “'Top Billing’ for Women Lawyers,” in the California Lawyers Association’s Law Practice Management E-Newsletter. Her article explores the tools and tactics women have in their arsenal to help strengthen and manage relationships within their firm and with clients… ... Read More
Terry M. Isner to Present “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” at LMA Chicago
On November 15, Terry M. Isner, CEO/Owner, Marketing and Branding, Jaffe will present an exciting program to the LMA Chicago City Group entitled, “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success.”
Terry believes emotion is the next big thing in digital marketing, so it’s time to share your lawyer’s human side of genius! People want to hear from people, connect with people, collaborate and share with other... Read More
Terry Isner, Jaffe’s CEO/Owner, Marketing & Branding presented on November 1 at the Legal Marketing Association’s Mid-Atlantic Conference in Washington, DC.
The program was entitled, “Accept It. Culture and Branding Are All That Matter.” During the roundtable discussion, Terry explored the process of brand and culture discovery, what the process yields, and how marketers can use that information to create brand loyalty and attract... Read More
Kathy O’Brien, Senior Vice President, Public Relations, recently authored an article entitled, “Damage Control: Recovering Your Firm’s Reputation After a Breach,” for The National Law Review. The article explores the security threats law firms face on a daily basis and offers useful tips on how to prepare for – and return to normal after your firm has suffered a breach. To read the article,... Read More
Jaffe is pleased to announce that it has been named to the PR News 2018 list of Top Places to Work in PR, which celebrates organizations and agencies that are changing the employer status quo. The companies selected for this year’s list are considered to excel at in-house and client PR work, while also investing in employees’ personal development and success. Honorees will be formally... Read More
On October 18, Jim Jarrell, Senior Vice President/Marketing & Business Development, will present his program “How to Market Your Practice on a Shoestring” to the Pragma Congress in Boston.
Pragma is the International Network of Law and Consulting Firms. The focus of this year’s conference will be to address worldwide trends and provide companies with a head start on operational and... Read More
Vivian Hood, CEO/Owner, Public Relations, was quoted in a story published in PR News titled, “Your Brand is Getting Sued. Now What?”
The article details the best steps to take when you know a lawsuit is about to be released publicly. According to Vivian, “If a company properly handles the situation and does it quickly, the impact on an established brand equity will be minimized." The article offers more helpful tips to lessen the... Read More
Jaffe is pleased to announce that Susan Freeman, owner of Freeman Means Business, has joined the firm as Senior Vice President of Marketing and Business Development. Based in San Francisco, Freeman will helm Jaffe’s focus on marketing and business development for women in professional services, significantly expanding the agency’s capabilities and geographical footprint on the West Coast.
“Freeman Means Business and Jaffe’s women in... Read More
Terry M. Isner, CEO/Owner, Marketing and Branding is scheduled to present “Humanity isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” at the LMA Southeast Pre-Conference on Wednesday, September 26.
On the following day, Nancy Slome, Jaffe’s VP of Content Strategy, will be a co-presenter on “Does Your Website Spark Joy for Your Clients?”
Terry’s program looks at how the technology revolution has moved legal... Read More