September 19, 2019

Have you heard the saying “Culture eats strategy for breakfast”? Be part of the discussion of why firms must prioritize the importance of knowing and articulating brand and firm culture.

On Thursday, September 26, at 10:00 a.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say... Read More

September 18, 2019

Successful marketing efforts can sometimes put law firms at a larger cyber risk. On Tuesday, September 24, at 4:05 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, along with panelists Tracy Kraft, Kraft Kennedy and Montina Portis of CIA Media Group, will discuss “Stranger Things: Protecting Your Firm’s Marketing Efforts in the Upside Down.”

The panelists will talk about how firms not only become bigger targets through... Read More

September 17, 2019

Glennie Green, SVP, Marketing & Business Development of Jaffe will present "The hat dance … a day in the life of law firm office administration" to the Association of Legal Administrators North Dallas Chapter on September 26, 2019. Member information can be found by clicking here.

September 16, 2019

Randy Labuzinski, Jaffe’s Vice P,resident, Public Relations, published an article for the September 2019 issue of Marketing the Law Firm entitled, “10 Common Misconceptions Lawyers Have About Media Relations.” In his article, Randy discusses how traditional... Read More

September 11, 2019

On September 18, Terry M. Isner, CEO/Owner, Marketing and Branding, at Jaffe, will present his program “Marketing — The Next Generation” to managing partners at the Iowa Chapter of the Association of Legal Administrators (ALA) during their monthly lunch meeting in Des Moines.

Terry will discuss what marketing and business development looks like today, and how it will look tomorrow. Generational changes are dictating the way we brand,... Read More

September 4, 2019

A successful law firm spends a lot of time on developing a solid business development strategy for the firm and its practice groups and individuals. On Thursday, September 12, at 4:30 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, and Michelle McCormick, SVP, Marketing and PR, at Jaffe will discuss the key elements of a biz dev plan, including overall goals and objectives; target audience demographics; unique selling propositions... Read More

August 21, 2019

Jaffe's Michelle McCormick, SVP, Marketing and Public Relations will be presenting She.com - Social Media, Branding and Advertising Rules for Lawyers along with Stacey Burke and Diane St. Yves on August 28 starting at 11:30 at Aon Cyber Solutions office in Houston. This event is eligible for .75 CLE (.5 Ethics) credit.

To register, ... Read More

June 6, 2019

Melanie Trudeau, Jaffe’s Director of New Business & Digital Strategies, published an article for the June 2019 issue of Marketing the Law Firm entitled, “Are Online Reviews Threatening Your Online Reputation?

In her article,... Read More

May 30, 2019

On June 6, Terry M. Isner, CEO/Owner, Marketing and Branding at Jaffe, will present his popular program “Humanity Isn’t a Trend: It’s the Key to Digital Marketing and Branding Success” to the Chicago Chapter of the Association for Accounting Marketing.

Terry believes emotion is the next big thing in digital marketing, so it’s time to share your  human side of genius. People want to hear from people, connect with people, collaborate and... Read More

Pages