Developing a unique, identifiable brand that connects with your target consumers is no easy task. But for law firms, the challenge is made even more difficult because of the need to balance the overarching law firm brand with the many unique brands of the firm's individual attorneys.

Jaffe's Alan E. Singles, Senior Marketing Manager, recently wrote about this balancing act in a piece titled "Branding Challenges: Law Firm vs. Individual Attorneys." The piece published Nov. 10 in the National Law Review. 

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