Evyan O’Keefe, SVP Marketing & Business Development at Jaffe, has published an article with the National Law Review entitled “Debunking Five Business Development Myths to Help You Achieve Success.” In her article, she discusses the myths that make creating and executing a successful business development plan seem impossible — and provides insights into overcoming those roadblocks. She shows how understanding these myths makes it is possible to become successful at business development by reevaluating how you measure success and focus your efforts.

 To read the full article, click here.