Glennie Green, SVP, Marketing & Business Development at Jaffe, published an article about “Is Your Marketing Budget Based on an Actual Plan?” in The National Law Review. In her article, Glennie walks through 7 things you need to know to determine what your marketing budget should be. It is important to know the What, When, Where, Why and Who prior to develop your marketing budget. Knowing the answers to these key pieces in the beginning helps determine a realistic budget and you will make better use of your firms marketing spend. To read the full article, click here.