NEW YORK/HOUSTON (Sept. 5, 2012) – Jaffe PR, the leading law firm public reputation agency, is pleased to announce that legal marketing specialist Andrea K. Stimmel and public relations professional Carlos Arcos have joined its national PR team. Stimmel joins as senior vice president, Business Development/Marketing Consultant, while Arcos serves as vice president, Public Reputation Services.
Based in New York City, Stimmel will focus on law firm marketing to support the agency’s continued growth nationwide. Arcos is based in Houston, where he will work to enhance and expand Jaffe PR’s presence in Texas and throughout the nation.
“Both Andrea and Carlos are seasoned public reputation management professionals with diverse skillsets that will help us enhance the services we provide to our clients while broadening our reach through new opportunities,” said Jay M. Jaffe, president and CEO, Jaffe PR. “Their addition supports our aggressive strategic growth plans, and we are thrilled to welcome them to our team.”
“I am delighted to join Jaffe PR and help transform the way law firms project themselves as thought leaders through the use of social media and other Web-based platforms. Jay has always had his finger on what’s next, so Jaffe PR provides an extraordinary opportunity to be at the forefront of rapidly changing developments in legal public reputation management,” said Stimmel.
Stimmel has gained extensive experience and diverse knowledge as the chief of marketing and business development and a trusted advisor to management at numerous national and international law and accounting firms. She has served in this pivotal role at the AmLaw200 firms Curtis, Mallet-Prevost, Colt & Mosle LLP; Blank Rome LLP; Pennie & Edmonds LLP; and Clifford Chance. As a well-known thought leader in the industry, she has garnered recognition for her innovative and trail-blazing approaches to driving firm revenues and engendering brand recognition. Before her in-house career, Stimmel consulted on a broad range of marketing and business development matters with regional law, accounting and financial services firms.
Stimmel began her career in professional services marketing with national accounting firms BDO Seidman, as a principal, and at Ernst & Young, where she created the first regional, integrated marketing and business development department. Previously, she worked as a policy analyst and program manager in the Boston Mayor’s Office and was selected to be an Urban Fellow with the New York City’s Office of the Mayor. She was named the Hubbard One Marketing Professional of the Year Award in 2010 and received Legal Marketing Association (LMA) “Your Honor” awards for her use of social media in law student recruiting and marketing.
In addition, Stimmel formerly served as the LMA New York chapter president, an LMA board member and co-chair of the organization’s CMO/Senior Marketer Shared Interest Group. She was recently called upon to form a Social Media Shared Interest Group for the chapter. Stimmel earned a master’s degree in organizational psychology from Teachers College, Columbia University, and a bachelor of arts, cum laude, in political science from Barnard College, Columbia University.
“Andrea excels at driving strategic integrated marketing programs for law firms of all types and sizes where she has helped to bring in new work and strengthen existing relationships,” said Vivian Hood, executive vice president, Client Services, at Jaffe PR. “An established marketing professional, she understands the importance of closely aligning business and revenue goals to deliver successes that are measurable and tangible.”
“It’s exciting to be part of a legal marketing firm that is so well-recognized and respected in the industry,” said Arcos. “I welcome the opportunity to combine my legal experience and skills with my public relations expertise to provide our clients with the top-tier service and counsel that has become a trademark of Jaffe PR.”
A former practicing lawyer, Arcos has had a prominent presence for more than a decade in Houston, where he worked for several of the largest advertising and public relations agencies. His work has focused on media relations, community outreach, internal communications, issues management, and media and speaker training for professional service clients such as Gardere Wynne Sewell LLP, CorVirtus Consulting and Medical Clinic of Houston. He has secured high-profile media stories for clients with major outlets, including CNN, NBC’s “Today Show” and ABC’s “Good Morning, America.” Arcos also has worked with top consumer brands such as Imperial Sugar, Mission Tortillas, Daisy Sour Cream, Kroger, Waste Management and CHRISTUS Healthcare.
Arcos’s numerous awards for his public relations work include recognition from the Texas Public Relations Association, Houston chapter of the Public Relations Society of America and Houston Professional Chapter of Women in Communications. Arcos earned his JD from the University of Texas School of Law and also is a graduate of Baylor University.
“As an experienced PR professional with a law degree, Carlos brings a unique perspective and skillset to his work, which often involves translating complex legal matters for the media and other key audiences,” Hood said. “He is a great asset to our media-focused efforts to build and enhance the public reputations of our law firm and attorney clients.”
Jaffe PR is a complete public reputation resource, devoted solely to law firms and legal associations. Media relations is at the heart of its work for clients. Around this core are in-house specialists providing reputation consulting, creative services from branding to websites, and search engine optimization. Integrated teams fully support clients in growing and managing their public reputations and attracting new business opportunities. The firm also provides other valued resources unique in the industry, including WritersForLawyers™ to provide all forms of content, LexSpeak™ to identify and support speaking engagements, and RankingsForLawyers™ to navigate and capitalize on numerous ranking possibilities. For more information, visit www.jaffepr.com.