Jaffe PR is proud to announce that its partner, Generation Generosity, is sponsoring the Legal Sales and Service Organization RainDance Conference 2012 in Chicago on June 5 and 6. The annual LSSO RainDance Conference, now in its ninth year, is uniquely focused on discussing practical applications of business development ideas in a peer-to-peer setting, geared toward senior legal marketing and business development professionals. Over the course of two days, industry thought leaders have the opportunity to connect and brainstorm with speakers from top companies, such as Cisco, Allstate Insurance and many others. By interacting with professionals outside the legal industry, legal marketers have the opportunity to gain varying perspectives and further their own development.

Jaffe PR is one of the founding organizations behind event sponsor Generation Generosity, whose mission to redefine how the world sees lawyers – and how lawyers see themselves – is chronicled weekly in the Generation Generosity blog. By heralding lawyers caught in the act of doing things right and posing questions that challenge traditional practice approaches, Generation Generosity aims to re-inspire legal professionals caught in the trap of societal thinking that is reinforced by bad-lawyer jokes. Their goal is to change the conversation so lawyers are “revered, not reviled,” while creating even greater success for themselves, their firms and their lives outside their practices.

For more on the generosity movement, visit Generation Generosity on the Web. To register for the conference, or for further information, visit the LSSO website.