The agency aims to help legal professionals own their online presence
While the legal industry has begun to recognize the marketing power of social media, law firms are left with little authoritative guidance on how to use the tool without running afoul of bar ethics rules. Although some state bars have adopted their own rules with regard to social media use, the American Bar Association has yet to deliver definitive guidelines.
“Because social networks transcend jurisdictional lines, a law firm could be in compliance with one state bar’s rules while running afoul of others,” said Vivian Hood, Jaffe PR’s Managing Director of Client Services. “For firms that do business in multiple jurisdictions, there appears to be a lot of uncertainty with social media best practices. Too often, then, law firms shy away from any strategic or meaningful use of social media platforms, when instead there could be direction provided by the firm to allow for online engagement.”
In light of the lack of clear guidance, Jaffe PR has issued an updated version of its law firm social media policy template to help law firms implement their own social media strategies. The template, which is available on the Jaffe PR website and as a Word file download, provides a comprehensive list of policies and procedures related to law firm, lawyer and staff social media use, including:
- Managing one’s online identity
- Creating and managing content
- Leaving comments
- Confidentiality and privacy
- Potential conflicts and red flags
- Building your virtual footprint and your network
“While the legal industry tends to view new technologies with a certain degree of skepticism, social media has matured to a point where its value is undeniable,” said Terry M. Isner, Managing Director of Creative, Marketing and Business Development. “We want to help lawyers, law firms and legal marketers have the confidence to use these tools in a way that enhances their public reputations and drives business development.”
About Jaffe PR
Jaffe PR is a full-service legal marketing and public relations agency, devoted solely to law firms, legal vendors and legal associations. The agency is a recipient of a Ragan and PR Daily 2013 Ace Agency Award and a 2013 Legal Marketing Association Your Honor Award and was named by the National Law Journal as the industry’s Best Social Media Consultant in 2012 and 2013. Jaffe PR prides itself on its exceptional client service and its comprehensive service offerings, including media relations, legal marketing and business development, creative services, content marketing, search engine optimization, and rankings assistance. With experienced consultants throughout the country and in Canada, the agency operates through a unique virtual office environment.