For immediate release

News Contact: Vivian Hood, 904-220-1915,

Washington, D.C. – Dec. 14, 2012 – Jaffe PR announces a restructuring of the legal public reputation agency with the formation of a management committee following the death of the agency’s founder and CEO, Jay M. Jaffe, on November 21.

Vivian Hood, Terry M. Isner and Melinda Wheeler have been designated as the firm's Managing Directors and form the management committee responsible for continuing to lead the daily operations and manage the business of Jaffe PR. All had previously served on Jaffe PR’s executive committee.

Jaffe PR’s new Board of Directors are Joel S. Rothman, Esq., Edwin I. Josephson, Esq., and Jeffrey E. Ganek.

Vivian Hood, managing director, Client Services, oversees the agency’s staff as well as client relationships. She has worked at Jaffe PR for more than 15 years, managing and implementing effective senior-level legal media relations campaigns for law firm clients.

Terry M. Isner, managing director, Creative/Marketing, leads the agency’s marketing and business development. For more than 10 years at Jaffe PR, he has relied on his skills as both a business strategist and artist while using his creative vision to develop distinctive campaigns for our clients.

Melinda Wheeler, managing director, Operations/Controller, has administered the agency’s finances and has managed the business operations for Jaffe PR for more than seven years.

“The transition of Jaffe PR’s executive management is now complete, and we will continue to operate as we have been – providing high quality legal PR and marketing services to our clients,” said Hood. “We each have a long history with Jaffe PR and a deep understanding of the principles that have guided us in the past and will lead us into the future.”

Jaffe died on Nov. 21 of complications following surgery. He was known as a true visionary whose instincts and thought leadership about legal marketing and the business of law firms established him as an industry pioneer and one of the country’s foremost trusted legal advisors. He was honored to have been inducted into the PR News “PR People Hall of Fame” in 2010 and he was named to the “100 Legal Consultants You Need to Know” list by Lawdragon.

About Jaffe PR
Jaffe PR is a full-service public reputation agency that concentrates on providing its services to stakeholders in the legal marketplace, including law firms, legal technology vendors and legal associations. The agency’s core service offering is known as Legal Brand Journalism™, an integrated approach to marketing and media relations that combines strategy, technology, content development and content distribution to increase brand visibility and drive business development. Around this core are in-house specialists who provide reputation consulting, creative services, media relations, social media consulting, content marketing and business development training. Other service offerings include LexSpeak™, which identifies and supports client speaking engagements, and RankingsForLawyers®, which enables clients to capitalize on various ranking opportunities. For more information, visit