On January 31, the LMA Toronto Chapter is hosting its annual full-day conference to learn how to turn challenge into opportunity and change into competitive advantage. The conference, titled Constant Change: The New Reality, will include breakout sessions led by attorneys and leading PR and marketing professionals.
Vivian Hood, Vice President at Jaffe PR, will moderate a panel discussion exploring the myth that any coverage is good coverage and why PR, if not targeted, can actually do more harm than good. To read more about this panel (Breakout Session 4), go to: Driving Business Development with Strategic PR or click here to learn more about the Toronto conference.