Jaffe PR, the leading law firm public reputation agency, is pleased to announce that it has been selected by PR News as a Platinum PR Awards finalist in the category of “Media Relations” for its work associated with the office move announcement of law firm Young Conaway Stargatt & Taylor LLP.
“Jaffe PR is known as an agency that is willing to think outside of the box to get exceptional results for its clients,” said Terry M. Isner, Managing Director of Creative, Marketing and Business Development at Jaffe PR. “It’s very satisfying to see that our innovative work is being recognized by the industry at large.”
The creative campaign, which garnered press coverage in more than 241 impressions in legal, business and architecture news outlets, including national coverage in Reuters and MarketWatch, centered around Young Conway’s move from a traditional office building to an iconic courthouse on Rodney Square in the heart of Wilmington, Del. While transforming the nearly 100-year-old structure—which had declined over nine years of vacancy—into 21st-century office space was a mammoth undertaking, the firm knew garnering significant press coverage and raising awareness among clients and prospects would be a challenge.
To create excitement around the straightforward office move, Jaffe PR decided to tell the story of the restoration by creatively leveraging an assortment of multimedia, from videos, electronic invitations and custom artwork to classic children’s toys, including a retro View-Master viewer and Etch-A-Sketch.
The finalists of the Platinum PR Awards set industry standards for excellence across all areas of PR. Finalists are from corporations, agencies and nonprofits—both large and small—that took chances, made tremendous strides in their communications efforts and understand the power of public relations. Winners and honorable mentions of the coveted Platinum PR Awards will be celebrated at a luncheon on October 15, 2013, at the Grand Hyatt in New York City.
About Jaffe PR
Jaffe PR is the only full-service PR and marketing agency devoted exclusively to the needs of business law firms. For more than 34 years, the award-winning Jaffe PR has represented many of the country’s largest law firms, as well as smaller boutique firms and legal associations, assisting lawyers, business executives, and marketing professionals with managing their public reputations. Our comprehensive consulting services include media relations, marketing and business development, creative services from branding to website design, and search engine optimization. Jaffe PR also provides other valued resources unique in the industry, including WritersForLawyers™ for all forms of content, LexSpeak™ for identifying and supporting speaking engagements, and RankingsForLawyers™ for navigating and capitalizing on rankings and lists.