Jaffe's Terry M. Isner, President of Marketing & Business Development, and Vivian Hood, President of Public Relations, recently participated at the Managing Partner Forum's 2015 Leadership Conference in Atlanta. The conference, which took place on May 7, brought together law firm leaders from across the country to discuss trends and best practices in law firm management.
Terry provided the luncheon address with his presentation "It's All about Storytelling: Methods and Best Practices to Tell Your Firm's Story." The presentation discussed how law firms can leverage the qualities of storytelling across multiple media to build brand awareness and develop new business. Both Terry and Vivian facilitated discussions in the Latest Trends in Marketing and Business Development" as part of the conference's Managing Partner Idea Exchanges (MPIE), a highly interactive format during which managing partners share ideas and practical solutions to the challenges of leading a successful law firm. Each MPIE consists of 15 to 20 managing partners grouped by firm size.
To review the conference's agenda, click here.