Sue Remley and Terry Isner of Jaffe PR will discuss "Understanding Analytics, Turning Statistics into Strategy" at the Wednesday, January 23, Virginias Chapter LMA meeting in Richmond, VA. Sue and Terry will dig deep into Google Analytics to reveal a wealth of valuable information. The presentation will demonstrate how to use various online analytics to develop and achieve a firm’s business and marketing goals, and will answer the questions:

  • How do various metrics tie back to your strategic marketing plan?
  • How can you use the statistics to further hone business and marketing strategies to increase return on investment?

The presentation also will detail real-life case studies of law firms that are currently and successfully monitoring and interpreting analytics and using them to develop strategy. For more information, click here.