Vivian Hood has published an article on the importance of knowing how to develop relationships with influencers in the changing landscape of digital news media in the Media Relations Guidebook, published June 5, 2013, by PR News. The article, “Why Being Connected to Reporters Isn’t Enough – You Need to Know Influencers,” covers what determines influence, how to find influencers and other useful tips on managing online media relationships.

Print and digital versions of the guide are available at

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