Michelle McCormick, SVP Marketing & Public Relations at Jaffe, has published an article with the National Law Review entitled “The Work Doesn’t Stop Once You Hire the Lateral.” She discusses how an effective integration program is the single best predictor of lateral success.
When a lateral match fails, it is damaging for both the lawyer and the law firm, so it’s in the best interest of both that this new match succeeds. Setting up a plan before your new partner walks in the door increases your chances of success. Marketers can have a big role in this process. To read the full article, click here.