Michelle, Jaffe’s Senior Vice President, Public Relations, Kevin Broyles of  FisherBroyles, LLP, and Elizabeth Tumminia of Pashman Stein Walder Hayden, PC, talked to a pre-conference program audience of about 30 people on “Breakthroughs in PR, Content and Communications” on April 8 in Atlanta, Georgia, at the LMA Annual Conference. The group discussed several topics, including what a firm should consider when deciding if an external PR partner is needed, what to ask for in a proposal from an outside vendor, how to evaluate one, questions to ask and how to choose the right PR professional.