Randy Labuzinski, VP Public Relations at Jaffe, has published an article with the ALM’s Marketing the Law Firm entitled “The Critical Role of Law Firm PR During the COVID-19 Crisis.”

He discusses how PR is earned and sustainable, especially during a crisis. That’s why PR is positioned to step up, take a leadership position and have the greatest impact on company reputation during tumultuous times. The focus and approach necessarily changes during a crisis, but the work should go on. To read the full article, click here (subscription required).