A successful law firm spends a lot of time on developing a solid business development strategy for the firm and its practice groups and individuals. On Thursday, September 12, at 4:30 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, and Michelle McCormick, SVP, Marketing and PR, at Jaffe will discuss the key elements of a biz dev plan, including overall goals and objectives; target audience demographics; unique selling propositions; and an action plan to build the brand, develop a network and identify leads, and cross-sell internally.

At its foundation, a business development program is based on raising awareness and promoting experience. At the same time, the firm may have a separate public relations plan. Why do these important tools stand apart from one another? We will examine the purpose of including PR tactics in a biz dev plan, and integrating complementary strategies to support overall objectives and goals.

To learn more or to register, click here.