Have you heard the saying “Culture eats strategy for breakfast”? Be part of the discussion of why firms must prioritize the importance of knowing and articulating brand and firm culture.

On Thursday, September 26, at 10:00 a.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say that culture doesn’t matter, yet GCs and in-house counsel think differently, putting us in a culture conundrum in competition with best practices. Branding is a promise. Are you aware of what matters to clients or lateral recruits, and are you promising what they want/need? Join the discussion as we explore why culture and brand awareness are priority one — always.

To learn more or to register, click here.