Terry will discuss why firms must prioritize the importance of knowing and articulating brand and firm culture internally and externally.

On Saturday, February 22, at 1:00 p.m., Terry M. Isner, CEO/Owner, Marketing & Branding, will discuss how important brand association and brand loyalty is in regard to client service and business development. We have heard law firm leaders say that culture doesn’t matter, yet GCs and in-house counsel think differently, putting us in a culture conundrum in competition with best practices. Branding is a promise. Are you aware of what matters to clients or lateral recruits, and are you promising what they want/need? Terry will discuss and explore why culture and brand awareness are priority one — always.