New hires support firm’s continued growth across the country

Cristina Bermudez and Rachel Sisserson have joined Jaffe, the full-service marketing, PR and branding agency for the legal industry and other professional services providers, as Account Executives, Public Relations. Bermudez is based in Miami, Florida, and Sisserson is based in the Washington, D.C., area.

“We are thrilled to have Cristina and Rachel, two experienced and skilled professionals, join Jaffe,” said Vivian Hood, CEO/Owner, Public Relations. “Their track record of achievements in public relations in the professional services industries will be an asset to our team and a valuable resource for our clients’ growing needs.”

Bermudez brings 10 years of in-depth communications knowledge to her role at Jaffe. She previously worked in New York City and South Florida, serving as Communications Manager at Colliers International and Account Director at Kreps DeMaria PR + Marketing, where she consulted for clients ranging from law firms to residential and commercial real estate companies, and financial institutions. Before that, Bermudez worked at Rubenstein Associates and HL Group in New York, where she advised top-tier real estate clients and fashion brands. She earned her B.A. in Communications and Theater Arts from the University of Miami.

Sisserson spent 13 years at two of the top 10 AmLaw 100 law firms, handling a variety of public relations, communications and marketing initiatives. She was recently a PR Manager at Kirkland & Ellis LLP, where she led the firm’s global recognition and awards programs. She also has experience in media relations, content and campaign development, internal communications, and social media, among other areas, and was a consultant for clients in the legal and hospitality industries. She earned her B.S., magna cum laude, in Human and Organizational Development from Vanderbilt University.