Jaffe is pleased to announce that Susan Freeman, owner of Freeman Means Business, has joined the firm as Senior Vice President of Marketing and Business Development. Based in San Francisco, Freeman will helm Jaffe’s focus on marketing and business development for women in professional services, significantly expanding the agency’s capabilities and geographical footprint on the West Coast.

“Freeman Means Business and Jaffe’s women in business initiatives have a phenomenal marketing synergy, and it made a lot of sense for us to align,” said Vivian Hood, CEO/Owner, Public Relations. “We are very excited to offer our clients the benefit of Susan’s passion for helping professionals engage in business development best practices by communicating effectively. Her significant experience and knowledge of communication theories and gender-based communication style differences will give our clients the tools they need to build relationships.”

“Jaffe's deep and broad platform enables me to exponentially amplify the message that women should lift each other up,” Freeman said. “I am delighted to have Jaffe's full support, allowing me to empower women in business in bigger and better ways. Working with the Jaffe team, I can also teach clients about various aspects of communication, giving them the tools they need to build relationships that result in new business and a better work environment.”

“Susan’s passion for championing women in business and her unique business development approach fits beautifully into our culture and client service strategy,” said Terry M. Isner, CEO/Owner, Marketing & Branding. “Our goal is to be empathetic, providing a positive experience for everyone we touch. We are well aware of the world around us, and how changes affect business. We pride ourselves on adapting to those changes to better help our clients stay current and relevant. Through hires like Susan, that adaptability is reflected in our growth strategy, which is designed to provide our clients with creativity, strategic solutions and thought leadership.”

Before founding Freeman Means Business, Freeman served as a business development manager of Munger, Tolles & Olson. Her background also includes marketing, business development and client service management positions in law firms and with legal services providers. Freeman earned her Master’s degree in Communications from Hawaii Pacific University and a Bachelor of Arts in Political Science and Journalism from Louisiana State University.