The National Law Journal names founder of Jaffe PR to its inaugural list

Jay Jaffe, the late founder and CEO of Jaffe PR, a full-service legal marketing and PR agency, has been recognized by the National Law Journal as one of the legal profession’s pioneering communicators in its inaugural list of “50 Business of Law Trailblazers & Pioneers,” issued December 17.

“As we were contemplating the NLJ 50 Business of Law Trailblazers & Pioneers, it seems that every time we explained the idea, we got the same reaction: ‘Oh, you mean people like Jay Jaffe,’” noted the National Law Journal. “As someone who was frequently introduced as ‘the man who invented law firm marketing,’ we are proud to honor Jay Jaffe in memoriam.”

The description also adds about Mr. Jaffe, “… helped firms answer the seminal questions: ‘How much should law firms spend on marketing, how can firms get lawyers to take reputation management seriously and how do you measure ROI?’” and notes that “The agency Jaffe founded has continued to thrive since his passing last year, and it is clear his impact there lives on.”

The list honors individuals who have changed the ways in which law firms conduct business.

“Jay did more than start a company; he helped create an industry,” said Vivian Hood, Managing Director of Client Services at Jaffe PR. “We are honored and touched that the National Law Journal gave him this recognition.”

In addition to his contributions to the field of legal marketing, Mr. Jaffe was acknowledged for his forward-thinking use of technology and his creative, mold-breaking approach to legal marketing and PR.

“Jay brought a sense of showmanship and humor to a field that is often viewed as conservative and reserved,” said Terry M. Isner, Jaffe PR’s Managing Director of Creative, Marketing and Business Development. “We are happy that this creative spirit lives on at Jaffe PR.”

Click here to download a PDF of the full list of  “50 Business of Law Trailblazers & Pioneers.”

About Jaffe PR

Jaffe PR is a full-service legal marketing and public relations agency, devoted solely to law firms, legal vendors and legal associations. The agency is a recipient of a 2013 Legal Marketing Association Your Honor Award and was named by the National Law Journal as the industry’s Best Social Media Consultant in 2012. Jaffe PR prides itself on its exceptional client service and its comprehensive service offerings, including media relations, legal marketing and business development, creative services, content marketing, search engine optimization, and rankings assistance. With experienced consultants throughout the country and in Canada, the agency operates through a unique virtual office environment.