Joi Scardo, Senior Strategist, Marketing and Business Development, recently authored an article for the National Law Review.
In the piece, she discusses the importance of surveying the competitive landscape prior to executing marketing strategy. She provides several easy-to-implement tactics to help law firms and legal marketers analyze their competition in order to make more informed choices about their marketing initiatives. The piece is titled "Competitive Analysis: 7 Ways to Get and Keep and Leg Up on Your Rivals."
To read the full article, click here.