Requests for proposals (RFPs) continue to gain popularity among law firm clients, as pressure to reduce expenses increases. Yet, for law firms, the process of responding to RFPs is time-consuming and a drain on resources. Factor in that the ROI can be limited, especially when some companies that employ RFPs are merely on a fishing expedition or use the tool to put pressure on the firms they currently retain.
Joi Scardo, Senior Strategist of Marketing & Business Development, recently talked about the challenges of law firm RFPs with Law360. The article, titled "Love Them or Hate Them, Firms Ignore RFPs at Their Peril," published on Feb. 5.
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