Reed Smith attorney Steven Regan committed a legal PR faux pas when the real estate lawyer recently tweeted a profanity at the popular SCOTUSblog's Twitter handle. The tweet echoed throughout the legal community, drawing the attention of the legal media.

Law360 spoke with Jaffe PR's Managing Director of Client Services Vivian Hood about how social media can affect the reputation of law firms and lawyers. Hood reminded the legal community that online and offline lives are completely intertwined. 

"Obviously, online lives are conjoined, and even if you don't associate yourself directly with the firm, you still represent the firm, and that should be part of any policy," she said. "Being online, you're sharing your personality, and his personality is coming across in a very negative way."

You can read the full Law360 article, here. (subscription required)

For more information on social media for lawyers, read our recent post How to Avoid Embarrassing Yourself - and Your Law Firm - on Social Media, and check out our law firm social media policy template