Attorneys are often aware that they need to "do marketing" to build relationships and a solid book of business. But finding the time to prioritize business development is easier said than done, especially for associates and junior partners who often need to keep their heads down and stay focused on the work.
So, how do you build the bridge from workhouse to rainmaker? The answer is simple: utilize the marketing department!
In their recent article for Law360, "Biz Development Tip Of The Month: Team Up With Marketing," Liz Lindley offers a practical guide for associates and junior partners who know they need to build their book but aren’t sure how to start. From clarifying your personal brand and showcasing results to building thought leadership, pursuing awards and staying top of mind, Liz offers five smart ways for attorneys to turn their marketing department into a true strategic partner.
Read the full article here.