The legal marketing and PR agency collaborated with Chicago firm Freeborn & Peters
For the second year in a row, Jaffe, the legal industry’s full-service marketing and PR agency, has been recognized by the Legal Marketing Association (LMA) with a Your Honor Award. The agency received an honorable mention in the category of “Recruiting” for its collaboration with Chicago-based law firm Freeborn & Peters on its “Your Future Is Our Purpose” campaign. The agency previously won first place in 2013 in the category “Promotional/Collateral Materials Announcement” for its work with law firm Young Conaway.
“We are overwhelmed and grateful to be recognized two years in a row by the Legal Marketing Association,” said Terry M. Isner, Managing Director of Jaffe. “The legal industry is changing, and these honors demonstrate that our agency’s creative and strategic thinking are positioning our clients for future success.”
The winning campaign, “Your Future Is Our Purpose,” told the story of the firm, its work, its employees, its clients and its place in the community through a series of videos. The videos were used during the firm’s partner retreat and on its website to convey the effectiveness and culture of the firm. Click here to see an example from the campaign.
“The members of our account team at Jaffe were true partners in the process of conceiving of, developing and then delivering these videos,” said Ian Turvill, chief marketing officer at Freeborn. “They were able to sculpt our attorneys’ stories into a meaningful whole and to present them in an attractive and engaging style. Through this and other efforts, Jaffe has become an increasingly important part of how we communicate, both strategically and tactically.”
In addition to garnering national LMA recognition, the campaign was a finalist in the Midwest LMA Your Honor Awards for the category “Online Interactive Marketing Tools.” Jaffe and Freeborn plan to collaborate to develop additional interactive marketing collateral for the “Your Future Is Our Purpose” campaign.
“Freeborn is a firm that gets it,” said Keith Ecker, Content Strategist at Jaffe. “To be effective, law firm marketing must take creative risks to connect with its audience in a real and authentic way. I am happy to have had the opportunity to work with such a forward-thinking firm.”
Recognizing excellence in the legal marketing profession, the Your Honor Awards winners were selected through a rigorous judging process from more than 200 entries in 19 categories. From these submissions, the judges honored 46 firms with first, second, third place and honorable mention awards.
Jaffe is the legal industry’s full-service marketing and public relations agency. Devoted solely to law firms, legal vendors and legal associations, the agency is a recipient of a Ragan and PR Daily 2013 Ace Agency Award and a 2014 and 2013 Legal Marketing Association Your Honor Award and was named by the National Law Journal as the industry’s Best Social Media Consultant in 2012 and 2013 and a Top Social Media, PR and Business Development Consultant in 2014. Jaffe prides itself on its exceptional client service and its comprehensive service offerings, including media relations, legal marketing and business development, creative services, content marketing, search engine optimization, and rankings assistance. With experienced consultants throughout the country and in Canada, the agency operates through a unique virtual office environment.