Need to create analytics reports that won’t put people to sleep? Legal marketers are regularly tasked with providing objective data to back up their marketing initiatives. How we present that data to law firm partners, marketing committees, etc., can make or break future strategies and tactics. With Google’s free, easy-to-use tool, legal marketers can now make data much more digestible for key decision-makers.
Director of Digital Strategies Melanie Trudeau will be presenting on data visualizations at three different Legal Marketing Association (LMA) events. The presentation is titled "Data Visualization: Build Beautiful Reports with Google's Data Studio." This demonstration will walk attendees through the step-by-step process for building reports using Google Data Studio in conjunction with Google Analytics.
Dates for the presentation are as follows:
May 9 - Austin
May 10 - Houston
June 26 - New Orleans