Melanie Trudeau, Jaffe’s Director of New Business & Digital Strategies, published an article for the June 2019 issue of Marketing the Law Firm entitled, “Are Online Reviews Threatening Your Online Reputation?”
In her article, Melanie addresses how an attorney’s reputation may be one of the most important factors that clients consider before hiring counsel. In today’s world of ubiquitous reviews, managing a professional’s reputation can be challenging. The article addresses various aspects of online review management, including how to monitor reviews, respond to negative reviews, and request reviews.
To read the full article, click here (subscription required).