Melanie Trudeau, Director of New Business & Digital Strategies at Jaffe, has published an article in ALMs Marketing the Law Firm newsletter entitled, “Everything You Need to Know About Law Firm Content Marketing.” In her article, Melanie outlines six steps you need to execute an ongoing — and effective — content marketing model. This framework will help raise brand awareness for your firm and showcase your attorneys’ knowledge and expertise in their areas of practice. 

To read the full article, click here. (Subscription required.)