Jaffe's Digital Strategist, Melanie Trudeau, recently authored an article for the National Law Review on how lawyers and legal marketers can execute strategies to increase the readership of firm-developed content. In her article, which published on July 9 and is titled "Legal Bloggers: Strategies for Increasing Readership," Mel provides best practices across a number of areas that can help garner more readers for attorney-written blog posts. These strategies include organic search, e-marketing, legal syndication sites, social media, LinkedIn Posts, blog directory sites and guest authors. 

To read the full article, click here