Michelle McCormick, SVP Marketing & Public Relations at Jaffe, has published an article in ALMs Marketing the Law Firm newsletter entitled, “Competitive Intelligence on a Dime.” In her article, she outlines simple and cost-effective ways to help your firm harness the power of competitive intelligence in order to understand your brand, identify your competitors and understand what makes your competitors stand out.

To read the full article, click here. (Subscription required.)